Business Finance Homework Help

Business Finance Homework Help. MKT 100 SU WK 4 Marketing Campaign Launch at Ameris Bank Essay

List the features and benefits that are unique about your product or service.
- Do a Google search and compare these features and benefits with your direct competitors. Identify the benefits that set your product apart.
Decide what emotional need is being specifically met by your product or service.
- Think about this from your customer’s perspective and add it to your list.
Identify aspects of your product or service that your competitors cannot imitate.
- Put a star beside anything that cannot be easily duplicated, reproduced, or copied.
Create phrases about your unique product or service that are short, clear, and concise.
- Use the words from steps 1–3 that you singled out. Be sure they can be easily communicated and understood by your customers.
Answering your customer’s primary question, “What’s in it for me?”
- Make it succinct and state it as a benefit to the customer.