World history homework help

Ch 12.
Berger, Eugene, et al. World History: Cultures, States, and Societies to 1500, Dalhonega, GA: University of Georgia, 2016.
“Medieval Japan during the Heian Period,” Khan Academy,
“Shoguns, Samurai, and the Japanese Middle Ages,” Khan Academy,
“Medieval Japan: A Time of War and Parallels with Feudal Europe,: Asian Topics,
DIRECTIONS-Please discuss the following question. Try and keep your original response essay to the question to between 250 and 300 words. Please use historical examples from your readings (lecture lessons and common reader) in this original essay. You are required to cite your textbook or outside sources using parenthetical citation (author, page number) or using Turabian style footnotes. Please put your source(s) at the end of your essay (if using footnotes) and always include a bibliography. Finally, please try to support your essay using examples or sources different from your fellow classmates.
Please restate the question verbatim you are answering before your response. Please restate my follow-up question verbatim as well.
Discuss the importance of guilds on the growing strength of Medieval cities and towns. How was this structure later incorporated to meet the growing demand for higher education? What do you think increased the demand and popularity of universities during this period? 
Please use the provided resources above for information on the answer. 
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