Business & Finance

e. Brand’s global marketing communication strategy (how does its marketing communication strategy stand at the continium of standardization versus adaptation?)
f. Who are the target audiences of the brand (their demographic, psychographic, behavioral characteristics)
g. Brand positioning (what is the main promise, benefit, advantage that brand uses to appeal to its target audiences)
h. Global advertising strategy or tactics if any (such as celebrity endorsement, sports marketing, sponsorships, special event, merchandising, catalog sales…)
2) Background information about the country and its culture you have chosen
a. Some descriptive information about the country (the place in world map, the population, climate, spoken languages, famous people, famous products exported abroad from that country…)
b. Typical characteristic (values, customs, dater, events, traditions, life styles, beliefs…) of the culture in the country (as detailly as you can search)
 
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Business & Finance

Scan the Internet for business plan preparation sites.
What kinds of templates are available?
Do these make it easier to write a plan?
What is the downside, if any, of using these templates? What are the benefits?
Find some sample plans online. These plans are often advertised as superior to ‘‘typical’’ plans.
Are they better? What makes them better? What other tools are available for you to use?
Share some of the resources you are able to find.
 
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Business & Finance

What can you learn about equity financing on the Web? Search for some investor/entrepreneur matching sites.
Do  you  think  these  services  are effective? Would they work for your business?
What can you learn about venture capital on the Web? Look at PwC MoneyTree
What regions and sectors are receiving the most money?
Which venture capital funds are the most active?
Are they investing in your sector?
 
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Business & Finance

Visit the SBA Website. The Website has useful information on a number of startup issues.
Discuss at least three important facts that you find at the site. Take a look at the SBA loan programs.
What steps do you need to undertake to qualify for these programs?

 
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Business & Finance

Write some ideas and questions about this : (at least 3-4 posts)
https://digitalcommons.mainelaw.maine.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1026&context=oclj

 
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Business & Finance

Do you believe a firm must have a firm grasp of the concepts of differential cost, opportunity cost and sunk cost to be effective in making business decisions? Please be sure that your first post talks about these three different types of costs.  Consider giving examples – especially if you have examples within your own employment experience.  Or – you can look for some online resources that offer you some other facets of this topic to discuss so that it isn’t just a rehash of the textbook. Don’t forget to cite any resources that you use – even the textbook!

 
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