Writing Homework Help

OL Marketing Assignment – Celebrity Influences

Overview:

Consider the question: “do celebrity endorsements really make consumers want to buy products?” We will reflect on that in this paper.

Research:

Select a well known brand that is known for using celebrity endorsement, and research the history of celebrity endorsement the company that owns that brand engaged. Then research the history of financial and competitive success of the brand and company. Look for information about which celebrities seem to have led to improved sales or a better brand reputation.

Reflection:

Consider the basic ideas of marketing from the first chapters in our course text and from your professor’s slides for the week. Think about why companies use celebrity endorsements to attract customers – does this fit with the idea that marketing is essentially about creating value and delivering that value to customers in order to satisfy those customers’ needs? How important is celebrity endorsement to marketing strategy? Use evidence from the successful (or unsuccessful) example(s) of celebrities you found in your research for this assignment to answer these questions. Then ask yourself if you are influenced by celebrity endorsement (be honest with yourself). Think about whether people around you influenced by celebrity endorsement. Should we be influenced by celebrity endorsement?

Assignment:

• ➢ Compile your findings from the “Research” and “Reflection” parts into a 2- or 3-page report (double-spaced, 12-point font). Word count at least 650
• ➢ Use in-text citations to show your sources of ALL information, and be sure to include all full citations in APA format in a “References” section at the end of the paper.
• ➢ Split the content and length of your paper up such that about 1/3 is dedicated to presenting the information in your “Research” part, and about 2/3 is dedicated to the ideas in your “Reflection” part (it is understood that you are speculating here based on limited research – don’t go way overboard with your research… but do enough research to show you know what you are talking about, and share your ideas)
• ➢ Submit here (BeaconLearning) by the due date.