https://www.wsj.com/articles/dodgers-advance-to-fa…

read the article of the link, then write the one paragraph (100-150 words) of the marketing and brand strategy. also, use the power point i attached, there are some definition you maybe use.

you maybe need to sign in to read the whole article, Username: candyliu5299@gmail.com; Password: lgy0909

WSJ TRENDS REPORT

Details, Grade Sheet, & Cover Page

Sports/Entertainment/Event Management Seminar – SEE 4060

Fall Term 2018

Due Date_____________

Group Member Names:______________________________________________________

_________________________________________________________________________________

List one important trend as found in the Wall Street Journal (WSJ) since you began receiving it or since the last WSJ Trend assignment.

Describe the trend in terms of the Strategic Management PESTEL Framework (i.e. political, economic, sociocultural, technological, ecological or legal trends) as described in Chapter 3.

Thoroughly relate the content of one (1) WSJ article you have selected to the trend you have selected.

Cite specific references from the Strategic Management textbook and class presentations with reference to elements of the Strategic Management process. Key terms such as competitive advantage, sustained competitive advantage, vision and mission statements, external opportunities and threats, internal strengths and weaknesses, long-term objectives, strategies, and annual objectives should be incorporated into this section.

Explain the justification for your choice of this trend and this article. (“We chose this trend and this article because…”)

Include a discussion about this trend’s impact on the current state and future of the Sports/Entertainment/Event Management Industry.

Provide a bibliography of sources (i.e. Works Cited).

Photo copy (or neatly tape) the individual article onto 8-1/2” by 11” paper and staple to the back of your assignment.

Staple a completed cover sheet to the front of your final Wall Street Journal Trends assignment.

Your group will be asked to present your WSJ Trends report in class on the due date(s).