Business Finance Homework Help
Business Finance Homework Help. Need marketing help with a Homework question about a Marketing Manager
Recently, the Marketing Manager of KapPlumbing Supplies has
set a price that is higher than the target market is willing to pay. The
customer looks at this situation as a bad deal and, unless the company has a
monopoly or some other kind of market power, does not buy. Which of the
following best describes this situation?
Perceived value
> price > cost
Price > cost
> perceived value
Price >
perceived value > cost
Perceived value
> cost > price
Business Finance Homework Help
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