Business Finance Homework Help

Assignment Content

1. 
   
   Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.Write a 750-1,050 word analysis and evaluation of a company’s effectiveness in the following areas:

   • Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
   • Relate the triple bottom line to an organization’s sustainability.
   • Analyze consumer influence on ethical behavior in marketing.
   • Assess the value of communicating ethical behavior to the public.

   Format your assignment according to APA guidelines (cover page; page numbers upper right; headings; no you/your, first person or contractions; do not list source as reference if it is not cited in the paper, it if is cited it must be on reference list; use proper citation and reference format.
   Use a minimum of at least one business journal article and textbook as source.