Need to develop an international marketing strategy that is 6-7 pages long. The device and country have already been chosen. Please use the following: Device-Pacemakers & Country-Brazil

Project 5: Creating an International Business Plan
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Scenario

You continue to provide promising global strategy advice for MediCorp, Inc. The company has been so pleased with your contributions to their strategic planning and development that they would like you to assist with a new endeavor. Leveraging their strength in manufacturing genetic testing devices, MediCorp now wants to diversify their offerings and expand within the field of medical devices. This is a large field that extends to a myriad of products. MediCorp has asked you to identify a medical device that the company can use as a vehicle for expanding into another country. Choose from the list of medical devices and countries provided and note your choice in the ‘Project 5: Choice of Medical Device and Country’ discussion area.

Choose a country as a location for MediCorp’s expansion and create an international business plan that guides the company’s operations in that country and grows MediCorp’s business within the selected device’s NAICS industry subsector. You will need to employ one of the strategy selections from your simulations in Projects 3 and 4 to develop a strategy that examines MediCorp’s potential customers, business operations, financial projections, and implementation metrics. As this client’s business grows, Maryland Creative Solutions CEO, Jillian Best, emphasizes that it is critical for you to provide clear and concise analysis in your reports to MediCorp. She remarks, “Success with these reports could mean big things for MCS as well as for each of you. Let’s finish strong.”

Introduction

Building on the lessons from your Capsim simulation and your analyses of MediCorp, Inc. in the global and local markets, you will now craft an international business plan that calls on you to devise a marketing strategy, develop financial projections, and create a strategy implementation plan for the company to market a new product in another country by relocating one or more activities from MediCorp’s value chain in the United States to your selected country.

You will have two weeks to develop your international business plan.

To get started, Click Step 1: Assess the Characteristics of MediCorp’s Potential Customers in the Selected Country.

Project 5: Creating an International Business Plan
Step 1: Assess the Characteristics of MediCorp’s Potential Customers in the Selected Country

Email

Subject: Marketing Plan
From: Jillian Best, CEO, MCS
To: You

Hi,

Let us continue crafting an international business plan for another country.

First, select a country from the list in the discussion area as a new market for MediCorp to expand into, and decide on a medical device from the list that MediCorp can use to drive expansion. To help with your analysis of the industry, you will need to identify the NAICS code for the industry subsector to which your selected device belongs. Then, begin to develop a six- to seven-page marketing strategy for MediCorp.

As you begin your marketing strategy for MediCorp, first analyze the characteristics of the company’s potential customers in the new market and address the international cultural differences.

I’ll send additional instructions shortly about how to analyze MediCorp’s own characteristics and how those characteristics will influence this marketing strategy.

Thanks for your hard work!

Jillian

When you have assessed the characteristics of MediCorp’s potential customers for your selected medical device in a country, continue to the next step, where you will work on expanding MediCorp’s product base in the selected country by accounting for MediCorp’s mode of entry.

You will incorporate your recommendations from Step 1 and Step 2 into a six- to seven-page marketing strategy that will be submitted for feedback at the end of Week 9.

Project 5: Creating an International Business Plan
Step 2: Develop a Marketing Strategy

Email

Subject: Marketing Strategy

From: Jillian Best, CEO, MCS

To: You

Now that we know more about MediCorp’s potential customers, we need to examine some key attributes of the company to adequately prepare it for international expansion.

Include the following components in your marketing strategy:

• selection of new medical device for MediCorp to introduce in the selected country
• MediCorp’s main competitors in your selected medical diagnostics devices industry in the selected country
• market and segment growth of your selected medical device over the next three years in your selected country.
• Where does MediCorp add value as a way of gaining a competitive edge?
• Recommendation of relocation of one or more activities from MediCorp’s value chain in the United States to your selected country, using Porter’s Value Chain analysis.
• the legal business entity to market the products in the country (review Modes of Entry for help)
• impact of the country’s legal, ethical, and cultural standards on MediCorp’s operations in the country (review Governance and Accountability for more information)

Jillian

By the end of Week 9, submit your six- to seven-page marketing strategy to the dropbox located in the final step of this project. (This milestone submission is optional, but useful if you would like feedback.) Your marketing strategy should include all components outlined in Step 1 and Step 2.

Then, continue to the next step, where you will consider the client’s financial projections and the accounting standards in the selected country.