Business Finance Homework Help
Business Finance Homework Help. Ashford University Validity Reliability and Generalizability Essay
I’m working on a business discussion question and need an explanation and answer to help me learn.
Compare and contrast the concepts of validity and reliability of a validated survey measure. Explain the concepts first and also the importance of validity and reliability in marketing research. Include the concept of replicability, construct validity, convergent validity, and nomological validity.
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