Business Finance Homework Help

Using the Module Six Discussion Worksheet, outline the pros and cons of two marketing techniques you may use to market your selected product or service. The marketing techniques should support the mission and vision of the organization, and brand identity of the product or service. Your selection should be based on the fundamental marketing principles you have explored throughout the course.

Note: You must include at least one traditional marketing technique (e.g., public relations, advertising, sales and sales promotion, direct marketing) and one electronic/social media technique (e.g., social media, websites, blogs, podcasts/webcasts, YouTube).

For your initial discussion, post your worksheet for review by your peers.

In your response posts, review your peers’ work and provide suggestions that will help them refine their marketing strategies before submitting their final proposal. Review the Marketing Strategies section of the final project and refer your peers to specific critical elements that you are using as a basis for your feedback.

To complete this assignment, review the Discussion Rubric document.

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n Module Six, we consider the activities that are necessary to manage a marketing campaign. Once a plan is in place, what is required to implement and evaluate the plan? At this stage in the marketing process, we identify the internal and external players that need to be involved and consider the role of various departments in executing the plan. In addition, we specify how the efficiency and effectiveness of the marketing campaign will be measured and consider the financial aspects of budgeting and return on investment.

As we review the components of marketing management, and as you continue to think about your strategic marketing proposal, the tone of the marketing plan and the form of the marketing initiative depend on a number of factors. Is the intent to develop a comprehensive marketing plan or a specific marketing campaign? (Your proposal should fall here.) Is the initiative an ongoing framework for various efforts or is it a one-shot campaign? Is it meant to influence the general public or a more narrowly defined target population? (Your proposal should fall here.) Clear direction on these questions will be reflected in the design and description of the marketing campaign. Be sure to keep these questions in mind as you work to refine your proposal.