Business Finance Homework Help

1. Identify and define your target market? 

a) You need to segment the market into 3 segments, by which customers in each segment are expected to have similar needs/wants or share common demographic or behavioral profile. 

b) Hypothetically, evaluate each segment attractiveness based on segment’s profitability, competitiveness, and compatibility 

c) Select your target market 

2) Define target market needs/wants and preferences (do they have problem need to be solved, are they gaining extra benefits)

3) Determine how you are going to satisfy your target market needs/wants, by designing a tailored marketing mix (4Ps) for them