Business Finance Homework Help
Business Finance Homework Help. portfolio case study
please read the case and answer the following questions: Please write 3-4 pages, questions 1-5 are in the Case PDF p6-9, and questions 6-10 need some calculations.
- What were the strategic drivers of the portfolio prioritization effort?
- What were the objectives of the prioritization process?
- What were the principles of the process?
- What was the gap between the budget available and the resources that were requested in the brand plans? What were the major challenges beyond the budget gap?
- What were the decision criteria?
- What is the largest franchise for Genentech as measured by Gross Profit? Is this a growth franchise for Genentech? Why or why not? What is the 6 year CAGR of revenue?
- What franchise(s) represent the greatest growth opportunity (>20%) for Genentech, by how much did revenue increase from 2014 to 2020 (forecast) and what is the CAGR?
- Is the growth in these franchise(s) assured? If not, what is the expected growth in revenue? What is the total downside revenue risk? What’s the potential opportunity cost of not investing?
- How would you balance investments across the 4 franchises? Explain your rationale.
- If you were asked to balance the $3B budget across the $3.4B of requests, what additional information would you need? What would you use as the most important decision criterion for balancing the product portfolio?
Business Finance Homework Help
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