Business Finance Homework Help

Assessment Task

Using an organisation of your choice on which to base your assignment, critically evaluate how strategic marketing plans are used to attain desired marketing objectives.

Specific Criteria/Guidance Areas that should be included in your discussion are as follows:

• You may select any organisation, but one in consumer markets may be easier to help illustrate your points. This also depends on your own work experience and access to a business.

• You may refer to other organisations or industry cases for comparison, to support your analysis. • The importance of planning and the use marketing activities should be a theme through your assessment.

• You are not expected to provide detailed information about the organisation’s actual marketing strategies or marketing objectives, but you should be able to make sensible inferences based on your reading, knowledge and context of the organisation. In some cases this information may be available, and you should look to use it in supporting your analysis.

• You should provide a critical evaluation of how your organisation uses marketing techniques to achieve its marketing objectives and fulfill consumer requirements. Ensure that your work has not even the smallest element of plagiarism. You are advised to refer to the links to the rules and regulations on Academic Integrity on the module space and in the module handbook.

Submission Guidance

• Assessments should be submitted in Microsoft Word (.doc and .docx), Microsoft PowerPoint (.ppt, .pptx. .pps and .ppsx), Excel (.xls and .xlsx) or PDF format (generated from the word-processing or presentation software you are using, not a scanned document. Do not upload Open Office documents (.odt, .odp). • Do not upload documents directly from Google Drive and One Drive.

• The file must be no larger than 40MB.

Assessment Type, Word Count & Weighting

Written Assessment – 3,000 words only (75% )

Academic Integrity and Penalties

It is your responsibility to ensure that you are familiar with all of the information contained in this brief as failure to do this may impact on your achievement. Please refer to the various Assessment Guidance below for detailed information on:

• Academic Integrity

• APA Reference Guide

• Excess Word Count Penalties

. No plagarism please