Business Finance Homework Help

Question 1

I’m sure many of you are familiar, or know the name, with Twitch–video live streaming service. Google had backed out of a deal to buy Twitch due to potential concerns surrounding antitrust with Google’s existing ownership of Youtube, the deal did not not close.

August 25, 2014 Amazon acquired Twitch Interactive for $970 Million — which growth strategy did Amazon execute in the initial purchase of Twitch Interactive? (FYI many of our younger US law-makers were using Twitch to mobilize young-voters in the last US election to vote early).

		market penetration
		market development
		diversification
		product development

Question 2

Marketers have identified 4C’s (Chapter 1 and Chapter 4) critical to a good strategic Marketing Plan. We were first introduced to the 4C’s in Chapter 1 and then again in Chapter 4. Which of the following is NOT ONE of the 4C’s?

		Company
		Contacts
		Context
		Customer

Question 3

A forecasting / marketing research approach often used for new product forecasting when neither statistical methods nor observations are possible is to forecast the sales or market potential for a new product or product class using which method? As shared in Chapter 5.

		judgment
		interview
		surveys
		analogy

Question 4

COVID-19 has taught the world a lot more than just how important hand washing is and mask-wearing, too. The onset of the pandemic swiftly uprooted many industries and, with restaurants and bars forced to shut up shop to slow the spread of the virus, many had to swiftly adapt to the changing external environment in order to keep their heads above water. This often involved moving their business onto a food delivery app. Which macro-trend forced even the smallest business to adapt and integrate into their business model?

		demographic
		technology
		natural
		geo-political

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Question 5

On October 12, 2015, Dell made the public announcement to acquire EMC in a cash and stock deal valued at $74 billion. The deal was the largest ever acquisition in the technology sector. The acquisition combined Dell’s enterprise server, personal computer, and mobile businesses with EMC’s enterprise storage business.

The objective in buying / initially acquiring EMC was to provide Dell that was considered during the mid-2000’s to transition Dell from a stagnant consumer PC market and give it greater scale in the more profitable and faster-growing market for cloud-based data services.

What development/growth strategy did Dell initially execute with the acquisition of EMC?

		market development
		product development
		market penetration
		diversification

Question 6

Which Michael Porter’s Generic Business-level / or Company Level strategy looks at avoiding direct confrontation with is major competitors by concentrating on narrowly defined market niches?

		differentation
		analyzer
		overall cost leadership
		focus

Question 7

KPMG Ignite

KPMG Ignite stated by KPMG: is our innovative patented Artificial Intelligence (AI) platform that brings together machine learning, deep learning, natural language processing, document ingestion and Optical Character Recognition (OCR) capabilities and applies them to structured and unstructured data, voice and images to enable organizations to achieve real value from their data and AI investments in a flexible, easy-to-use and secure environment. KPMG Ignite enables rapid AI solution development and delivery by enhancing, accelerating and automating decisions and processes that drive growth, manage risk and optimize cost. KPMG uses the words this technology/solution is: Specifically built to work with a range of leading platforms including Microsoft Azure, Google Cloud, IBM Watson, Appian and a host of other leading open source AI tools, KPMG Ignite can help advance our clients’ digital transformation initiatives.

This KPMG technology / solution was created organically by KPMG–what development/growth strategy did KPMG execute in creating KPMG Ignite?

		market development
		product development
		diversification
		market penetration

Question 8

Marketers are considered what as articulated in Chapter 4–what is the correct response?

		suppliers
		producers
		buyers
		sellers

Question 9

Using the Seven Domains Framework — Industry Domains at the macro-level to understand industries, as articulated in Chapter 4–we are using what?

		Boston Consulting Group Matrix
		SWOT (Strength, Weaknesses, Opportunities and Threats) Analysis
		Michael Porter’s (5) Forces/Threats
		General Electric/McKinsey Nine-Cell Matrix

Question 12

What term is used to refer to the size of the current users who are already using a particular product at the time of forecast.

		test market
		penetrated market
		market potential
		target markets

Question 13

Using the Seven Domains Framework — Market Domains to understand market attractiveness at the micro-level means you have identified-what?

		target market with benefits
		rivals
		critical success factors
		sustainable competitive advantage

Question 14

An example of a start-up business created by Brian Chesky and Joe Gebbia is Airbnb founded in 2008. These two founders worked diligently by visiting homes to take pictures and improve their listings. In marketing we would refer to Airbnb as: Unicorn–Unicorns don’t leave growth up to chance. “Build it and they will come”! What adopter category did Brian and Joe attempt to create as a start-up?

		laggards
		late majority
		innovators, early adopters
		early majority

Question 15

As you know, there are (5) adopter categories. What are the two adopter categories that will give you the greatest opportunity (largest percentages on Adopter Category Curve) to stimulate secondary demand

		Innovators, Early Majority
		Laggards, Late Majority
		Early Majority, Late Majority
		Laggards, Late Majority

Question 17

Businesses following a reactor strategy — are doing what?

		Attempt to maintain a stable line of products, but follow a selected set of promising new developments in its industry
		Try to protect their domain by offering lower prices, high quality, or better services than competitors.
		Respond rapidly to early signals concerning areas of opportunity, which often lead to new rounds of competitive actions.
		Are not as willing to assume the risks of a new product or market development as its competitors

Please answer all of questions