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Purpose of Assignment

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.

Assignment Steps

As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.

Create a Microsoft^® PowerPoint^® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.

Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.

Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.

Note: Charts/graphs/tables in your Microsoft^® Word write-up do not count towards the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Please read below before proceeding with paper: I Only need to do the part with my name (MEYSAM) in front of it

• Part I – Create Power point presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.
• Slide 1 – Introduction-Meysam Slide
• Slide 2 – Brand Profile – CherylSlide
• 3 to 4 – Traditional Media option (TV, radio, billboard, etc.) – FelySlide
• 5 to 6 – New Media option (social media) – JanelleSlide
• 7 – Conclusion-Meysam Slide
• 8 – References
• Part II – Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
• 1. Introduction – 150 words
• 2. Discuss the differences/insights between the traditional & new media in terms of audience, reach, channel & content – 200 words -Meysam
• 3. Discuss insights/issues/concerns between the traditional & new media in terms of audience, reach, channel & content – 200 words – Janelle
• 4. Table of differences to concisely illustrate the differences – Fely
• 5. Conclusion – 150 words – Cheryl
• 6. References

PLEASE MAKE SURE THE ANSWER IS PLAGIARISM FREE AND MAKE SURE TO INCLUDE ALL REFERENCE AND CITATION TO SUPPORT WORK AND PREFERABLY BE ABLE TO VERTIFY FROM VALID ONLINE SOURCES. THANKS. THE COMPANY WILL BE FRITO LAY

PLEASE LET ME KNOW IF YOU HAVE ANY SPECIFIC QUESTIONS.

THANKS