Business Finance Homework Help

Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project.

Develop a 2,500-word analysis explaining the following headings:

• Describe the organization’s background, industry, and product or service.
• Describe, in detail, the product or service.
• Prepare the SWOT analysis of the organization and offering.
• Explain a competitive analysis of the organization and offering.
• Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
• Identify the needs that cause your target market to buy.
• Create a written positioning statement that identifies:
  • Your organization’s product/service
  • Your target market
  • How your product solves the target market’s needs
  • What makes your organization different from its competition

Include four sources of research that support your analysis

Format APA

I only need assistance with the SWOT and competitive analysis.

The product is a new non-smelling Sharpie brand permanent marker. Sharpie is owned by Sanford, a Newell company. Please conduct the analysis against other permanent markers and not the broader suite of products offered by Newell.

It must be a minimum of 750 words and have sources that I can locate in the university library so provide high quality source material and provide the ISBN, DOI, or link to the material. Use proper in text citations.

The SWOT strengths section has to include information regarding the financial position of the firm including sales, profit, and market share. The competition section must be strong and include details on the market share as well as the marketing tactics and key strengths and weaknesses.