Business Finance Homework Help

Keywords Count: The Virtual Competition. Write an
analysis of your brand’s search engine activity. Conduct a search of
your brand and explain your findings. Use research to support your
suggestions, ideas and recommendations. The analysis should be about
500-750 words in a Word document, and it should include the following
sections:

Keyword Search: Conduct a keyword search about your brand.

• When conducting the brand search, what keywords did you input into the Search engine field to find the brand’s Web site?
• Were there other sites that appeared and, if so, what were
  they? Pay particular attention to social sites that allow comments about
  the product or service. Briefly explain these other sites. (Word count:
  About 100 words)

Page/Site Ranking: When conducting your search, examine where the brand appears on the results page.

• Where did the brand appear relative to page ranking? Was it at the
  top of the search engine results page? Was it in the first five spots?
• Explain why you believe it is positioned as it is relative to site rankings.
• How can your brand optimize its ranking, if necessary, to move
  to a top position on the result page? (Word count: About 100 words)

Search Engine Optimization: Discuss options for your brand with SEO.

• What is the purpose of SEO today?
• How does it help a brand increase its awareness in the virtual marketplace? (Word count: About 100–200 words)

Brand Web site: Add a screenshot of the home page of your brand. Explain the site. Examine the content.

• Why is content important on the site as well as with search engine results?
• Is the content fresh?
• Is the content updated regularly? How do you know? (Word count: About 100–150 words)

Results: Measuring Click-throughs, Sales and Other Analytics: Find an analytical site such as your preferred search engine’s analytical sites.

• Explain the purpose of digital analytics. Explain the analytical tool you chose.
• How can you use these sites to measure the number of visitors to your site?
• How can you measure search results that show how the
  search-turned-sales? What program would you suggest to measure these
  results?

What options would you recommend for your brand to consider when
measuring search results online to optimize the brand’s marketplace
awareness and other information? (Word count: About 100–200 words)