Students will be completing a County Market Report where you will explore how to take a product UBER transport service into a foreign country  SENEGAL and develop a marketing plan for that product in the target country.

Final Individual Papers:

Final individual papers must be 9 to 10 pages, typed in APA format and posted to Blackboard by the due date. The 9 – 10 pages is not counting your cover page, any appendices, or reference sheet.

Format:

1. Executive Summary
2. Environmental Review
   • a.Economic Environment
   • b.Cultural Environment
   • c.Political and Regulatory Environment
   • 3.Buyers and Competitors

•            a.Buyer Behavior
•            b.Local and Global Competitors
• 3.Global Participation Strategy
  • a.Global Market Participation
  • b.Global Market Entry Options/Evaluation
  • 4.Marketing Strategy
•             a.Product/Service Strategy
•             b.Pricing Strategy
•             c.Distribution Strategy
•             d.Promotion Strategy
• 5.Sources

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