Marketing Homework Help

MKT 324 XL Data Analyst Assignment 1 You have the necessary XL Data Analyst Files and are now ready to assignment. Also, you will be using this data in upcoming assignments, so please make sure you keep two copies of this data. Keep a set that in case one gets corrupted you can replace it with a clean file. When you open the data files, you may see the following across the top of the page: “Security Warning: Macros have been disabled” Enable Content Go ahead and click on the Enable Content Button. This will allow you to use the Data Analyst software in conjunction with this data. You will notice when you open a file that there are two worksheets: Data and Define Variables. The Data worksheet is the actual data that accompanies the project. The Define Variables is the ‘code book’ for the data. You will learn more about code books later but they are simply the instructions on how to code a survey when it is returned. The code book is important for you so you can make sense out of the Data file. Review both. Complete the following projects:

Assignment #1: Open the Friendly Market File. 

How many survey respondents (data files) are in this data set? 

Determine the number of people who shop at Circle K regularly?

In your answer include the formula you used to determine the answer to this question.

Assignment #2: Open the AAConcepts File 

How many people responded to this survey? 

How many respondents are between the ages of 25 to 34?

In your answer include the formula you used to determine the answer to this question. 

What is the Average age of the respondents to the survey? In your answer include the formula you used to determine the answer to this question

Assignment #3:

Now, you will notice on the top menu list for your Excel there is now an “Add-Ins” option. This is the Macros you enabled earlier and will be using throughout the remainder of this course. Click on Add-Ins. You will now see on the left “XL Data Analyst”. Click on this option and you will see a drop down menu. Review each of the options in this list. Which options in this drop down list could have been used to answer the first two assignments you just completed? Make sure to list both the Data Analyst routine with the assignment, e.g. Summarize, Average could have been used to answer Assignment __ part ___.

Complete the above assignments and submit your answers to the Dropbox as a Word document no later than Sunday 11:59 PM EST/EDT.