Marketing Homework Help

1. If you were to open your own business (a business that would require you to keep an inventory), what inventory costing method would you prefer? Discuss why you chose the particular inventory costing method and if your costing method would follow the actual flow of your inventory. (Two paragraphs)

2. Choose one of your favorite brands, and respond to the following questions: What mental image should the brand stimulate today and in the future? In what product classes is the brand competing today? Could this change in the future? Explain. (Two paragraphs)