Last year, McDonald’s spent £3

Last year, McDonald’s spent £32.5 million on television
advertise ments, while Coca-Cola spent £13 million and Pringles £7 million. The
programme suggests that it is money well spent. While the Government maintains that
children are wise consumers who are not manipulated by advertising, when the
programme filmed a class of nine-year-olds watching adverts for foods such as
Frosties and Dunkers, many of them clearly knew every word and gesture in the

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