Health Medical Homework Help

in this unit you will be completing the first two sections of a Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company.

Marketing Plan Section I: Situation Analysis (Internal and Environmental Analysis)

• The internal analysis (company history)
• Market Description (competitor’s analysis)
• Current Marketing Mix Description/Situation ( Existing Product, Price, Distribution, Promotion)
• The environmental analysis (SWOT- Strengths, Weaknesses, Opportunities, Threats)

Marketing Plan Section II

• Objectives and issues: at least 2 objectives (specific and measurable)
• Marketing Strategy:
  • Branding
  • Positioning
  • Target Market (Market Segmentation)

Assignment Parameters

1. Accurate description and reference of all concepts and theories learned from the course material.
2. Practical examples of concepts that lead to a continuing interest in the topic.
3. Synthesis of concepts and theories from other course activities.
4. Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)
5. Properly cited sources using APA 6th edition.
6. Ensure use of the assignment rubric, template, and guidelines (attached)

Assignment Objectives

• Determine a product offering using the marketing mix.
• Prepare a strategic marketing plan.
• Conduct an internal and external analysis of the industry.
• Conduct a competitive analysis.
• Understand the marketing mix in order to devise a strong strategic marketing plan for an organization.

Assignment Files

• Strategic Marketing Plan Guidelines [Word document]
• Marketing Plan Template [Word document]