Economics Homework Help

**This project is reviewing and computing THREE years of vertical and horizontal analyses of KELLOGG’s financial statements.

*****In the vertical analysis, you will measure performance against one
variable: revenue in the income statement and assets in the balance
sheet from the most recent three years. The horizontal analysis measures
trends over the most recent three years and is a strong gauge of growth
and consistence.********

I have posted this assignment in the past and the project i recieved back was a whole entire paper filled with quotations and plagarism. For this reason, I want an analysis that doesn’t have ANY quotations or anything that can be copied from the internet. I will be submitting the completed work on a plagarism finder prior to accepting the document. If the document includes plagarism i will submit it to study pool and request a refund.

FIN 325Final Project Milestone Two Guidelines and Rubric Overview: The final project for this course is the creation of a financial statement analysis.A business’s financial statements offer important insights into its performance and financial healththat help guide internal managers’ and external investors’ resource allocations. For a financial analyst, being able to accurately read and interpret these statements is a critical tool in making sound recommendations to clients or company executives. Analysts also need to understand how the limitations of these statements and the legal and ethical obligations that underpin them impact business decisions.

Prompt: In this milestone, you will submit a draft of a portion of the analysis step (PartII), Section D: Vertical Analysis and Section E: Horizontal Analysis.You will review and compute three years of vertical and horizontal analyses of the approved company you selected in Milestone One. In the vertical analysis,you will measureperformance over the most recentthree years against one variable: revenue in the income statement and assets in the balance sheetfor those years. The horizontal analysis measures trendsover the most recent three years and is a strong gauge of growth and consistence.

Specifically,the following critical elements must be addressed:

II.Analysis. Use this section to present your findings based on quantitative and qualitative analysis of the financial statements. Include a copy of the financial statements and any ratios or analysis in an appendix as support for your discussion. In particular, this section should cover:

d)Vertical Analysis. Perform a vertical analysis of the income statement and the balance sheet from the most recent three yearsin order to answer the following questions. Be sure to include supporting calculations and a vertical analysis spreadsheet in anappendix.

1.Do any items in your vertical analysis stand out? Why or why not? Be sure to provide specific examples and explain what elements you consideredin arriving at your answer.

2.What does your vertical analysis suggest for managingthe company’s financial health? Be sure to justify your response. For example, are there things the company might want to look at more closely? Why or why not?

3.What does your vertical analysis suggest with respect to how potential investorswould view the company? Justify your response. For example, are there items that might make potential investors less likely to buy the company’s stock? Are there items that might make potential creditors wary about lending to the company? Why or why not?

e)Horizontal Analysis. Perform a horizontal analysis of the same key performance measures covered by your vertical analysis to examine trends for the company over the most recentthree-year time period. Use your analysis to answer the following questions and include supporting calculations and horizontal analysis spreadsheet in an appendix.

1.Do any items in your horizontal analysis stand out? Why or why not? Be sure to explain what elements you consideredin arriving at your answer.

2.What does your horizontal analysis suggest for managingthe company’s financial health? Be sure to justify your response. For example, are there things the company might want to look at more closely? Why or why not?

3.What does your horizontal analysis suggest with respect to how potential investorswould view the company? Justify your response. For example, are there any items that might make potential investors less likely to buy the company’s stock? Are there items that might make potential creditors wary about lending to the company? Why or why not?

Guidelines for Submission:Your paper must be submitted as a 2–3 page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at leasttwosources cited in APA format.Include all relevant and supporting appendices,including financial statements and analysis