Economics Homework Help

Review: attached doc and following links

Nam, S, Ha, C, Lee, H. (2018). Redesigning in-flight service with service blueprint based on text analysis. (Links to an external site.) MDPI.com, Sustainability|an Open Access Journal. 10 (12):4492.

Next, select an airline and research information pertaining to the services provided and customer reviews. There are many online resources to aid in your search effort, including but not limited to:

• Airline Quality Rating (AQR) (ERAU Scholarly Commons) (Links to an external site.)
• A-Z Airline Reviews (SkyTrax) (Links to an external site.)
• Airlines Traveler Rating (TripAdvisor) (Links to an external site.)

Develop a comprehensive report of the airline-passenger service encounters (as identified by Nam and Lee, 2018) and propose recommendations for improving service quality. Review the following report requirements:

At a minimum, your report should include the following topics:

• Identify the airline’s position (as a legacy or low-cost carrier) and describe how the service mix caters to their target market.
• Evaluate the eight service encounters based on customer reviews and secondary research.
• Explain the importance of innovative in-flight services.
• Describe the significance of service quality and how it can be measured.