Economics Homework Help

Assignment #3 – How Sony Got its Groove Back: A Case Study in Turnaround Management

1. Of the turnaround actions that Sony adopted, which were most vital to the firm’s turnaround? What would you have done differently? (400 words minimum; 15 points)

2. Yoshida seemed puzzled by the early success of the PlayStation 4. What factors do you think led to the PlayStation 4’s early success? (10 points, showing deep thought)

3. How can Sony maintain its lead? What actions can Microsoft take to catch up to Sony? How does Nintendo fit into the equation? (500 words minimum; 25 points)

4. What factors do you think will most affect the video game industry in the next five years? In the next ten years? Why? (400 words minimum; 30 points)

5. Identify the three key tenets of turnaround management. (5 points)

6. How did Kaz Hirai apply the three key tenets of turnaround management to lead Sony through the crisis that the company faced? (10 points)

7. What lessons have you learned from this case study? (5 points)