Business & Finance Homework Help

Int.Bus.

Need help with the following analysis:

– Thinking like you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline the possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be left to local managers. Why might she be wrong?

(reference Chapter 18, book: International Business: Competing in the Global Marketplace, 12th edition

Authors: Charles Hill and Tomas Hult)

Instructions:

– at least 200 words with at least 2 academic sources.