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Wk 4 – Consumer Decision Making Process Paper Assignment Content Analyze a recent purchase you made of a durable good. Note: Durable goods are goods that do not wear out quickly or those that ha
Wk 4 – Consumer Decision Making Process Paper
Assignment Content
Analyze a recent purchase you made of a durable good.
Note: Durable goods are goods that do not wear out quickly or those that have a lifespan of more than three years, like computers, cars, mobile phones, kitchen appliances, etc.
Write a 1,050- to 1,400-word paper in which you review the steps you took in making this purchasing decision.
Base your review on the following six steps in the consumer decision process:
- Problem recognition
- Information search
- Alternative evaluation
- Purchase
- Use
- Evaluation
- How many of these stages did you go through?
- Which stage(s) in the purchasing process was/were most important to you?
- If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
- What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?
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