Business Finance Homework Help

Read Case 1-3 Coke and Pepsi Learn to Compete in India, then address the following questions http://verapetrovna.com/wp-content/uploads/2017/12/Coke_and_Pepsi_Learn_to_Compete_in_India.pdf) 

This assignment focuses on environmental cultural approach to international marketing.   

1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. 

a) What speci?c aspects of the political environment have played key roles? 

b) Could these effects have been anticipated prior to market entry? 

c) If not, could developments in the   political arena have been handled better by each company? 

2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What bene?ts or disadvantages accrued as a result of earlier or later market entry?

3. Which of the two companies do you think has better long-term prospects for success in India?

textbook Baack, Daniel W.,  Czarnecka, Barbara. & Baack, Donald. (2019).  International marketing (2nd Edition) Sage Publications, Ltd.  Print ISBN 978-1506389219eText ISBN 978-1526463104