Business Finance Homework Help

Part 1: Click Here for Article #1 about Marketing OF Sport vs Marketing THROUGH Sport.

Part 2: Follow Up Reading Completion Email: Compose an email that contains the following:

a) Subject Line: Week #5 Reading

b) In the body of the email, answer the following questions

1. In your own words in 1-2 sentences, what is the difference?

2. How does Tag Heur marketing THROUGH sport?

3. How does Arsenal FC an example of marketing of sport?

4. Reflecting back to last week’s article, what would be the MARKETING GOAL of the Arsenal FC advertisement?

2. TOPIC OF THE WEEK RELATED ASSIGNMENT (10 points)

Marketing Industry Professional Interview/Conversation Presentation Semester Assignment. One of the most effective ways to connect with people these days is through LinkedIn. This week I want you to get some practice using the search filters in LinkedIn.

Part 1: Click Here for an article+video on how to use LinkedIn Search Filters. Log into your LinkedIn Profile and practice. You can also ‘google’ more how to articles and videos to learn more.

Part 2: Navigate to the St. John’s Athletic Directory. Find 2 people from the Athletic Directory that are also on LinkedIn. Take screenshots of their LinkedIn Profiles.

Part 3: Next do a LinkedIn Filter Search to find 2 people on LinkedIn that are also St. John’s Alumni and also work in the “Marketing” industry. Take Screenshots of their LinkedIn Profiles.

Part 4: Compose an email to me containing the following:

a) Subject Line: Week #5 Related Assignment

b) In the body of the email, answer the following questions:

1. Type the names+titles+links of the 2 people you found in Part 2(St Johns Staff) and the 2 people you found in Part 3(Filtered Search).

2. Attach screenshots of the 2 people you found in Part 2(St Johns Staff) and the 2 people you found in Part 3(Filtered Search).

3. MULTIMEDIA ASSIGNMENT OF WEEK

Intro: The video this week keeps the focus on Sport Marketing Strategies.

Part 1: Click Here to access a video about the NHL’s most recently added team, the Vegas Golden Knights.

Part 2: Follow Up Multimedia Completion Email: Compose an email that contains the following:

a) Subject Line: Week #5 Multimedia

b) In the body of the email, answer the following questions:

1.Who is the CMO of the Golden Knights?

2. What does CMO stand for?

3. At approximately the 0:12 mark, what was unique about their initial launch?

4. At approximately the 0:28 mark, what is a unique marketing strategy they do with newborns?

5. At approximately the 0:40 mark, what is unique about the age of the fan base?

6. At approximately the 0:49 mark, how are they using artificial intelligence?

7. At approximately the 1:28 mark, what does the CMO say is the KEY?

8. At approximately the 1:39 mark, where is the interviewer speaking from, what event?

9 What is Xchange 2019? (Even though it was a couple years ago, the reason that I ask is because these are the type of events where you can network and learn about all sorts of topics specific to any industry, so I want you be aware of these types of conferences. You also have to attend a ‘workshop’ and ‘event’ this semester, so these are the type events we want to look for that are happening this Fall).