Business Finance Homework Help

I’m trying to study for my Management course and I need some help to understand this question.

Many companies like Google use the EPM software to generate a better understanding of their consumer. The ability to analyze information and track data is key to any organization. Unfortunately, the data tracking is going on without the consumer being aware of this information. Class, have you ever searched for a product on Google and then logged into Facebook to see it pop up for purchase?