Business Finance Homework Help

In this section you will summarize the CRM application you have selected to help solve the CRM related problem (I will summarize the crm application) , question, or initiative. Here you will review content from our text to begin to discover important considerations as the application will be moved to implementation. I have noted approximately where the content can be located in our text below. The exact location may depend on the edition of the book you are using.

The CRM application I chose was to install a quick and easy order pickup option for a store chain like Walmart for example for customers to be in and out of the stores when picking up online/mobile orders. Also to re-program the mobile application to seem more aesthetically pleasing. More bright colors and headers clearly stating how to navigate through the app. When scanning the barcode through the app the customer will earn points and every point is one step closer to getting discounts. That way through the purchases we know what the customers like and we can suggest other items to them. You are free to change it or switch it up anyway you would like too.

Overview:

• 5-7 pages
• 3-4 references cited, 2 references from outside sources (not our textbook)
• APA format with minimal grammar and or formatting errors
• Within the paper please create a heading for and address each of the following:

1. Summarize the CRM database technology and operating system

• What is the capacity of the solution to offer data analytics for customer retention and support?
  • Consider highlighting some critical features related to supporting customers in your industry.
  • How will the application scale to the needs of the business into the future?

2. Define the data functions (page 324) https://ebookcentral.proquest.com/lib/umn/reader.a…

3. Define the information requirements (page 325) https://ebookcentral.proquest.com/lib/umn/reader.a…

4. Identify the information sources (page 326) https://ebookcentral.proquest.com/lib/umn/reader.a…

5. What are some important considerations to ensure that the database is populated with the correct data?

6. Describe 2-3 processes that will ensure that the data is maintained for accuracy (page 340). https://ebookcentral.proquest.com/lib/umn/reader.a…

7. What important steps will be taken to make sure that the data is secured? I’ve linked the page numbers and also linked a pdf of the whole chapter just in case. Thank you