Business Finance Homework Help

Promotion Analysis

Submit your analysis for the final P (promotion) for your chosen company’s product/service. Your analysis should cover all the aspects related to promoting the product, including to the customer, as well as to other promotional audiences:

• What is the communication strategy?
• What are the communication channels/media?
• Who represents the product?
• What is the sales approach?
• What examples of sales techniques can you provide?

Include in your analysis an evaluation of their promotion strategy:

• What works?
• How could they improve?

Resources

• Promotion Analysis Scoring Guide.