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ASSIGNMENT 2

COMMUNICATION

Business managers use written communication every day. Opportunities for
written communication in the business world include everything from reports,
memos, and documentation to emails, instant messaging, and social media.
Effective written communication can help build and grow business relationships, accelerate results, solicit input and feedback, and rally personnel toward
shared goals. Your ability to write messages that are clear and concise, while
positioned strategically and presented professionally, will distinguish you
in your field.
In this assignment, you will develop a written communication for the challenge
or opportunity scenario you have identified. The written message needed to
fulfill this assignment will depend on your scenario.
INSTRUCTIONS
Compose a written communication based on your Strategic
Communications Plan.
WEEK 1
IT’S A DIGITAL WORLD
ASSIGNMENT 2
PART 1
1. Develop Your Written Communication
a) State your key message clearly
i. Do not “bury the headline” — the main point should be
presented directly
ii. Your key message must be clear and concise
b) Provide the necessary information and build credibility
i. Provide an appropriate amount of background
information for the audience, given the type of
communication
ii. Get to the point without unnecessary verbiage
iii. Build your position as an expert or trusted colleague
c) Support your key message with three or four supporting
points/reasons
i. Supporting points should be appropriate for the context
and needs of the audience
ii. Reasons should be compelling and relevant
d) Employ either the Consult/Join or Tell/Sell techniques
e) Clearly relay to the audience an actionable request
2. Write Professionally
a) Communication should be clear and concise
b) Communication should build logically
c) Sentences should flow smoothly, using appropriate
transitions and varying sentence structure
d) Employ appropriate formatting for ease of reading and clarity
of message (headers, bullet points, etc.)
3. Demonstrate Professional Presence
a) Be authentic and genuine in your communication
b) Use the appropriate tone and vocabulary for your audience
c) Establish rapport to connect with your audience and
grow the relationship
PART 2
4. Channel and Style
a) Explain why you chose the specific channel you used for the
written communication
b) Explain what style you employed in your written communication
and why (Sell/Tell or Consult/Join)
5. Use Feedback to Refine Your Communication
a) Describe or list the feedback you received on your written
communication from the week 5 Discussion Board
b) Explain how you used the feedback to revise and
improve your message