Business Finance Homework Help

Instructions

Chapter 14

1.Compare and contrast publicity with advertising. What are the benefits and drawbacks of each?

2.How can being socially responsible enhance a company’s position in the community?

Chapter 15

1.Name and explain the steps of the selling process.

2.Discuss the process of negotiation and how sales force members can use it effectively.

3.Good salespeople are familiar with their competitors’ products as well as their own. What would you do if your company expected you to sell a product that you thought was inferior to the competitor’s. Why?