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Assignment 4

Part A: Strategic Management

Part A refers to the material in Lesson 1 of this course. Using logical, clear writing, do the following:

1. Describe strategy and the strategic management process.
2. Define competitive advantage and describe the two approaches used to estimate a firm’s competitive advantages.
3. Explain why it is important to understand a firm’s strategy

Assignment 8

Part A: Product Differentiation

Part A refers to the material discussed in Lesson 5 of this course. Using logical, clear writing, do the following:

1. Define product differentiation and discuss the role that customer perceptions play in product differentiation.
2. Identify the three broad categories of product differentiation and two bases of differentiation under each category.
3. Explain the relationship between product differentiation and managerial creativity.