Business Finance Homework Help

4 to 5 pages APA Style (Double- spaced)

• The first step in developing your marketing strategy is to identify and assess the following components:
• main competitors in the country- document in attachement below
• • size of the market – actual and potential
  • market and segment growth and profitability
  • costs and cost structure
  • distribution systems channels
• The second step is to assess the characteristics of your organization’s potential customers in the selected country (EGYPT). How would the marketing strategy be tailored to the country’s market? Specifically, what would be the marketing mix, promotional practices, pricing and branding strategies in the country?
• The third step is to assess your organization’s use of web networks and social media for e-marketing, given the unique ways in which computers, smartphones, the Internet, and social media are used among the country’s consumers.
• The fourth step prepare market share estimates for your product or service in the country and revenue forecasts for the near term (6–12 months) and longer-term (2–4 years). Please provide proper justification for your projections, such as prior industry performance in terms of unit sales, market size, and profit margins in the country.