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Movie for assignment 3: ”The Joneses”, 2009

watching the movie ”The Joneses” and after that write a debate article where you reflect and debate upon the content of the movie. Your reflection and debate should be based on the course literature, other scientific research and relevant external sources. BOOK Consumer Behavior
Evans, Martin; Jamal, Ahmad; Foxall, Gordon R. 2nd ed, 2009
John Wiley.

The purpose of the assignment is for you to take a stand for or against the message of the movie and argue from the course literature (for this assignment the whole book could be used) – you should search for support for your arguments from relevant chapters. Since the movie covers a contemporary topic it is also important that you follow (look for) debates about the topic in media (external sources, such as newspapers, news, blogs, TV-news etc). At least one source should be external. If you find that the course literature is not enough you can also look for scientific articles and other research about the topic.

Look on page three how references should be used and in general how your assignment is assessed.

Your assignment should be 2000 words (+/- 100 words), which corresponds to approximately 4 pages. Use Times New Roman 12p or similar fonts (e.g. Georgia, Garamond, Palatino), single line spacing (1.0).

paper should contain the following:

1. Write a preamble and present the message of the movie. It is important to draw attention and arouse interest in the beginning. Here your message should be presented – what is it that you want to tell us with your reflection/debate? You should formulate a thesis/assumption/question e.g. – “Is consumer behaviour ethical?” or “The responsibility lies with the company” – be creative and formulate (individually) an interesting question or statement. A thesis helps you to limit your discussion and focus one the part of the movie, which you find interesting to debate about.

2. Argumentation – the background/the context. Be concrete. Here you present facts and references (from the course literature, the movie and other relevant sources), which strengthens your message/thesis.

3. Summarize the message. Connect back to the thesis/question and answer it.

4. Don’t foget to have a provocative headline for your assignment, choose one that arouse feelings and thoughts!