Business Finance Homework Help

two parts.

1. help a company to make impemendation plan (the action plan) based on the marketing plan I gave to you.

a. this section, often called action plan program, will contain the tactical and executional details of the IMC plan. this should include specific actions and activities across all key parts of the IMC mix.

b. the action plan should be clearly aligned with the above marketing objectives/strategies. it summarizes your IMC activities while establishing clear timing parameters, cost estimates and responsibility for plan execution.

2. budget: resources and cost

a. media and production costs-estimates for the cost of planned IMC tactics( derived from your research)

b. other budget items-if there are other costs associated with executing this plan, such as personnel agencies, technology tools should be included.

c. your budget should be rational and reasonable.