Business Finance Homework Help

The book is called Kelly McDonald, which is a red cover book, you can find it online.

Chapter 1 Questions:

1. What is broadcasting? What is narrowcasting? Provide an illustration of narrowcasting with links to media or advertising example.
2. What is key to narrowcasting (the “secret sauce”)?
3. What does the author suggest is “the new marketing magic”?
4. Instead of demographics, to what should organizations market? .

Chapter 2 Questions:

1. In order to execute the task indicated in the chapter title, organizations should give thought to what statement?
2. What are some ways that you can research a potential new market?
3. Summarize the “Crybaby Matinee.” illustration including outcomes. The author discusses how the Angelika captured a new, viable market segment.
4. Summarize one other illustration from the text of how an organization captured a new, viable market segment including outcomes.

Chapter 3 Questions:

1. What three messages characterize products or services that “speak to you?”
2. What do those three messages together provide to potential customers (Hint: one word)?
3. Summarize the Greenz illustration including outcomes. How did Greenz effectively capture the (at the time) untapped male customer segment? How did women play into successfully executing this strategy?
4. Marketers need to think of their products and services as benefit bundles. Summarize the moving company illustration including outcomes. How did the moving company adapt its value proposition to capture a new market? Why was this market viable (i.e., what made the owner confident that targeting this market would be a profitable strategy?)

Chapter 4 Questions:

1. What is operational readiness, and how is it different from value/appeal of the product or service in the customer’s eyes?
2. Summarize an illustration from the text of an organization focused on operational readiness.
3. How does the author describe operational friendliness?
4. Summarize an illustration from the text of an organization focused on operational friendliness.

Chapter 5 Questions:

1. What is cultural relevance, and how can it be illustrated? Provide an illustration of an organization that your feel creatively and effectively exhibits cultural relevance (outside of examples in the text).
2. Distinguish between “transcreation” and “translation” and discuss examples of the three situations in which transcreation is called for.

Chapter 6 Questions:

1. What is “link exchange” and how does it work? Provide another illustration of a creative link exchange that you know of or one that you would suggest that is not in the book. Provide link to media example.
2. What is another creative way you would suggest business use social media (provide an example of one you know that is not in the text or create one yourself).

Chapter 7 Questions:

1. Summarize the Subaru illustration used in the book. What happened and how did Subaru handle it? Name any creativity strategiesyou feel Subaru utilized to deal with the situation.
2. Describe one other creative strategy not in the book that you feel can be used to deal with employees or customers to minimize negative feedback or backlash?