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Business Finance Homework Help. MKT440 "sevices marketing" case study about Sheraton hotel
Sheraton hotel
introduction about the it
body
core product and supplementary services what facilitate it use and enhance the value
extended marketing mix 7 Ps > Product, place, price, promotion, process, physical environment and people
communication mix > personal communication, advertising, sales promotion, PR, instructional materials, corporate design
challenges of services communication
conclusion
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