Business Finance Homework Help

Summarize key details about Starbucks Corporation. When and where it was founded? Who is the owner/ owners? What does it do? Who are its customers, clients, prospects, or constituents? For convenience, we will call them customers.

• Perform a SWOTT analysis, placing particular emphasis on long-term trends affecting the Starbucks Corporation and what their competitors are doing.
• Analyze Starbuck’s mission statement. Does it address the following core components?
  • Customers—who do we serve?
  • Product/service—what do we provide?
  • Market—who/where are our customers?
  • Core competencies—how do we provide or deliver our product/service? What gives us a competitive advantage?
  • Measurability—how do we know when we are successful?
• Defend a new/revised mission statement. It should be a succinct statement of what Starbucks is, what it does, and who its customers are. Be sure to support why your revisions are an improvement to the current mission statement.

• Submit your plan in a 3- to 4-page Microsoft Word document, using APA 7th edition style.
• If using journal articles please provide DOI