Business Finance Homework Help

Nickels defines advertising as “paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message” (438).

Although television offers many advantages to national advertisers, it is clearly the most expensive. However, TV advertising isn’t limited to traditional commercials; sometimes the products appear in the programs themselves.

• With product placement, advertisers pay to put their products into TV shows and movies where the audience will see them. The goal is to influence you to want that product yourself by causing you to react positively to this subtle advertising tool.
• One classic example of product placement is the trail of Reese’s Pieces in the movie E.T. Did you ever notice the Coca-Cola cups on the judges’ table on American Idol? Many placements are more subtle, like the wheeled luggage from Zuca Inc. that appeared on the TV show CSI. (Nickels 441).

The latest wrinkle in product placement puts virtual products into video games. If you’re a gamer, you’ve seen in-game ads, like ads around the court in basketball games. New technology allows vending machines in racing games to be branded and rebranded over time, depending on whether Coke, Pepsi, Exxon, or Shell has purchased ad time.

Product placement is often subtle. You can see it in the products used in movies like the ones shown on the table in Talladega Nights. The goal is to influence you to want that product yourself. What product placements have you noticed in your favorite TV shows and movies?

Discussion Forum Instructions:

Your assignment is to watch at least two hours of televised/or video streamed shows that includes one drama, one comedy, and one reality program.

• Watch closely and try to identify three brand-name products that are featured. Include the products in your list.

• Analyze the effect the product placement had on you and whether it created a positive or negative result. In other words, did it make you think about buying/using the product? Defend your analysis. Be specific.

Example:

In the scene below from the comedy movie Talladega Nights I would complete the matrix for the assignment like this:

	Program	Network	Product Featured	Is the product placement effect positive/negative? Why
Comedy Movie	Talladega Nights Movie	TMC (Turner Movie Classics)	KFC Chicken & Sides	The effect of this product on me is negative because as a member of Weight Watcher’s it would cost me too many daily points (calories). I do enjoy the food, but it makes me sad to have to make the decision to avoid it in order to continue my successful weight loss.

Submission Instructions:

Submit your result information by typing in the Reply (Links to an external site.) box and include the following for each show:

• Type of program (i.e., movie, TV sitcom, TV drama, TV reality)
• Program name
• TV Network or Streaming Application (i.e., NBC, Hulu, Netflix)
• Product(s) featured (please list at least two)
• Product’s effect on you…positive/negative…and why

Due Date: Post your original thread by 11:59 p.m. Thursday (worth 5 of 15 points)

• Your original thread post should be at least 300-words and be substantive. Use terminology and examples from textbook and other valid Cite and list your sources using the Modern Language Association (MLA) 7th Edition (Links to an external site.) style for a works cited by accessing the Purdue Online Writing Lab (OWL) (Links to an external site.) website at: https://owl.english.purdue.edu/owl/resource/747/12/ (Links to an external site.)

Response Guidelines:

After you have posted your original thread, engage in a discussion with at least two of your classmates’ regarding his or her results and responses to the questions (worth 10 of 15 points-5 points per response)

• Discuss any similarities and/or differences you may have if you chose to watch the same show
• Ask questions to get further clarifications on why the product’s effect was positive/negative