Business Finance Homework Help

I will attach the past year assignment and markers report, study guide, lecture slides, assignment paper+generic dataset for part e, discussion questions (so far only q1 being discussed) regarding the assignment and also a link to the tableau textbook (not sure if u can access it). The guidelines for the paper are on the first few pages of the assignment. Basically a doc format report is required to answer the questions as well a tableau dash board with all the sheets used to create the dashboard as well. Let me know if you need more information. Thanks.

SECTION A (Total 80 marks)

Question 1
Based on an organisation of your choice, search for a dashboard for the purpose of completing
the following tasks.
(a) Attach a screenshot of the selected dashboard. Discuss whether the selected dashboard is
strategic, tactical or operational.

(b) Explain the design principles used for creating the selected dashboard.

(c) Recommend three (3) ways to improve the dashboard.

(d) The management thinks that the dashboard should allow users to drill down to some
particular aspects of the business that they are interested in. Propose a filter that you think
is relevant and useful.

(e) Propose a new chart that will help to enhance the dashboard. Justify your proposal.
You may use or change the Generic dataset (generic.xls) provided or any other publicly
available data source (e.g., https://www.gapminder.org/data/), reconstruct the dashboard
with the proposed changes in 1(c), 1(d), and the new chart. Provide screenshots of the
new chart and the reconstructed dashboard in your report. Store the Tableau workbook
into a single Tableau workbook file with extracted data named “student_number.tbwx”.
Variable Description Remarks

CustomerIndex ID of the customer
Age Age of the customer
Gender Gender of the customer:
F – Female, M – Male
Marital Status Marital status of the customer
Race Race of the customer
Visit_Time Date of Purchase You can change the dates range accordingly.

Visit_Type Online or store visit
Amount Amount they spent
Product Product bought
Revenue Revenue that was generated from the sales.

Revisit Either new or returning customer

Question 2
(a) Based on the selected organisation in Question 1, state the mission and vision of the
organisation and list one (1) of its strategic objective.

(b) Identify one (1) strategic initiative that can help to achieve the strategic objective stated
in 2(a).

(c) Briefly describe (not exceeding 150 words) how the strategic initiative stated in 2(b) can
be applied with a data mining approach. Your description should cover the following:
(i) data mining objective
(ii) data mining technique
(iii) how the project will help to achieve the business objective

(d) The organisation that you have selected had collected free format customer feedback over
the years and will like to do a text mining project to understand their customers better.
Outline five (5) issues that the organisation is likely to face when preparing the textual
data for mining, and suggest how they can be overcome.

Question 3
(a) This final question requires you to conduct a search on successful applications of big data
in the Telecom industry (e.g., SingTel’s DataSpark which is focused on big data analytics
services, https://www.datasparkanalytics.com/). Give a brief summary of a big data
application that you find interesting. The summary should include the following:
(i) define business and big data analytics objective(s),
(ii) describe the data used,
(iii) explain how the big data application has helped to achieve the stated business
objective, and
(iv) limitation(s) of the application.
Please attached the selected article. You can refer to the case studies in the iSG as a guide.
Do not exceed 300 words. (Tip: You can search for the articles using our library resources: https://primo-direct-apac.hosted.exlibrisgroup.com/primo-explore/search?vid=65SIM&lang=en_US&sortby=rank ).

(b) Identify and explain with details two (2) ways to improve the big data application stated
in 3(a).

SECTION B (Total 20 marks)
Submit the Tableau Dashboard.
Save your Tableau workbook in .twbx format (limit file size to 20MB).