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Scenario

Select a United States based public (shares are listed on a major stock exchange) company for this project. Company selected is Apple. You will need to locate the company’s income statement and balance sheet for the past two years.   The project is to be completed individually – this is not a group project.

APPLE inc. NASDAQ: AAPL 

Requirements

1. For each year please determine/calculate the following:

• Net income
• Net income before taxes
• Income tax rate
• Earnings per share
• Gross profit margin
• Net profit margin
• Operating income
• Non-operating income
• Total assets
• Current assets
• Total liabilities
• Current liabilities
• Current ratio
• Debt to total assets ratio
• Book value (owners’ equity)

2. Prepare a comparative financial statement analysis (horizontal analysis) for each of the 15 categories/financial measures. 

3. Prepare a spreadsheet that shows all of the data, calculations, and analyses. 

4. For each of the categories/financial measures that show a difference between the two years, determine what factors could have caused the differences. 

5. Prepare a multimedia presentation, using a tool of your choosing, to present your explanation for the differences in each of the specific categories/financial measures. Please include visuals/graphs when delivering your analysis of the data!  Your visual presentation should be in the range of 10 to 15 minutes.