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A major smartphone manufacturer is launching the newest version of its mobile phone. The company has media advertising planned already, but it is considering complementing it with a public relations (PR) campaign. Discuss the target audience, the objectives, and the advantages of a PR campaign?

Instructions:

You are required to write an essay of 300-500 words.

Main Idea:   

1. Essay reflects thoughtful insight into the topic of the articles. citing supporting references.

2. Supporting Position and Rationale  Position is stated, and rationale is provided.

Organization   

3.The essay is structured logically. 1) Main points are distinguished. 2) Ideas are linked with transitions, and 3) Paragraphs are properly unified.

4. Netiquette and Timely Submission   

     Utilize proper netiquette including language, spelling, and grammar; and submit       on or before due time.