Article Writing Homework Help

Write 6 pages with APA style on Customer Relationship Management for Luxury Clients. The luxury brands build an image in the mind of the customer which is related with high quality, extraordinary service, and high price. For providing luxurious service the luxury brand needs to understand its customers which are only possible by developing strong customer relationship management. Through this process, the company is able to understand the mindset up of its targeted customers’ group which helps the company to design its product and services satisfying all the characteristics of a luxury product. Building the emotional attachment between the company and its customer is an important mean for the growth and survival of the luxury company. Holistic experience can be offered by luxury industry through their distributions channels (Dowling, 2002). CRM plays an important role in retaining loyal customers, attracting new customers. Through this relationship management, the luxury industry continuously delivers its services of grows the satisfaction and expectation of the customers. In the long run, CRM helps to increase the sales of the luxury industry by developing a long-term relationship with its customers. The companies of the luxury industry are able to deliver global consistency by CRM.

Four Seasons Hotels has a developed a strong base in its customer relationship management system (Campbell, 2003). The company provided a unique experience to its customers. The value of the company is to satisfy the customer needs who desire a luxurious environment. This hotel business has an excellent personalized service maintaining a perfect time and quality. Four Seasons Hotels charges a high price to its customers. The company maintains a strong relationship with its customer who prefers luxurious services. Its staff quickly gives a response in the expectation of its customers. The hotel has designed its facilities according to its customer’s profile. By providing all these CRM facilities like guest interaction, social media campaign the Four Seasons Hotels builds a strong foundation of a relationship with their customer which is a key factor of its success.