Article Writing Homework Help

I need some assistance with these assignment. case analysis: jones blair company Thank you in advance for the help! The President of Jones Blair Company, Alexander Barrett and his team of senior executives are currently reflecting on the best course of action to decide where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company in the southwestern United States. Characteristics of the Architectural Paint Coatings Industry The architectural paint coatings industry parallel the trend of the U.S. paints industry manifesting maturity in growth level, with only one to two percent growth rate per annum. The demand is reported to be affected by: (1) competition from alternative materials and (2) development of high quality products that require lesser paint applications. There are decreasing numbers of paint companies, currently totaling 600, with a two to three percent declining rate. Opportunities are seen in the do-it-yourself segment by household consumers for paint sundries. There is a trend for merger and acquisition especially for large paint companies “seeking growth and a higher sales base to support increasing costs” (Case Facts: Consolidation, n.d., 1).