Article Writing Homework Help

Need an research paper on economics of history. Needs to be 3 pages. Please no plagiarism. Findings Promotional activity drew the customers into large central premises, thus helping the department stores fend off competition. The authors found numerous distinct regional strategies of promotion that were shaped by differences in the consumer markets’ types that were served. The authors found significant convergence of policy among the stores as they primarily used the promotional activity in order to imprint a robust brand image of the institution in the consumers’ minds. The authors found that press advertising had a strong positive effect over the sales as well as the net margins contrary to the views of the buyers and executives of John Lewis. These can be interpreted as elasticities. The authors found a well-defined impact of the direct mail advertising on the net margins. Although considerable returns were found to specific media, yet regional variations were noticed in the investment in such media which is indicative of the fact that the returns to alternative media exhibit regional differences. The authors have identified a lot of diversity in the weightings of the activities among establishments and the existence of regional differences. Sustenance of a considerable proportion of the returns attained from a survey of the British department stores enables the quantification of these trends and evaluation of the promotional strategies’ and expenditures’ impact upon the performance of store. The researchers have found substantial returns to promotion and advertising, that showed considerable variation with regions following the patterns of urbanization and press readership. Criticism Certain objections can be made to the methodological approach adopted by the authors.