Article Writing Homework Help

Need an research paper on critique of the service-profit chain. Needs to be 13 pages. Please no plagiarism. The opposite is also true. Unsatisfied customers will still tell others which will lead to loss of customers meaning a loss in revenue. The relationship between services and profits is mainly pegged on the quality of the service, the customer satisfaction and ultimately customer loyalty. There is a major difference between customer satisfaction and quality. Parasuraman claims that while customers usually decide whether they are satisfied after an experience, the quality has to be decided way before the experience (1991). This means that there is no precedent to quality. Customers can learn about the level of service offered by a service provider from a number of sources. However, for them to decide whether the service quality they have learned about meets their standards, they have to experience it themselves. Marketing is a very important concept in the success of any business. Many marketers have realized the role that service quality plays in the overall satisfaction that results from that service (Valerie et al 1996). Service quality and the resultant satisfaction have been described as being “indices of competitive benefit” (Ruyter 1997). The major point of focus is on the service quality rather than the product quality. This is because while the quality of a product can be predetermined and standardized, the same does not hold true for a service. When service quality has been determined, the customer is then satisfied. This leads to the customer being loyal to that service. Loyal customers usually make the basis for a successful business (Caruana 2002).