Marketing Homework Help

1.       performance, including gain/(loss) calculations.

2.     A one-two page report describing and summarizing the results, including by not limited to some or all of the following:

·        Company Name & Ticker Symbol: BIOGEN stock (BIIB)

·        Expectations of performance at the beginning of the assignment.

·        Compare/contrast expected performance vs. actual performance

·        Comment on results of actual performance (include dollar amount gain/(loss) and annualized % rate gain/(loss).

·        Comment on long-term vs. short-term performance results and corresponding investment strategy (long-term vs. short-term).

·        Lessons learned about stock selection and tracking of performance, including expectations compared to real performance.

·        Application(s) of this assignment to tracking a forecast to actual (variance analysis).

·        A weekly diary of things learned, emotions felt, etc. as the stock price changes (the diary is not part of the report – it is separate).

·        Overall recommendation on buy/hold/sell stock.